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WOM Protocol Secures Major Grant from Venom Foundation

WOM Protocol receives a significant grant from Venom Foundation to advance the decentralization of its BULLZ product range, integrating blockchain infrastructure for enhanced Web3 marketing solutions.
Published on 2023-05-23

WOM Protocol and Venom Foundation Partnership

WOM Protocol, a leader in Web3 marketing solutions, has secured a substantial grant from the Venom Foundation. This partnership marks a pivotal step in supporting the decentralization of WOM's BULLZ product range. Venom Foundation, recognized as the first Layer-1 blockchain licensed by Abu Dhabi Global Market (ADGM), will play a crucial role in integrating its blockchain technology into the BULLZ Challenge Launchpad.

Decentralization of BULLZ Product Range

The grant will facilitate the migration of WOM's previous challenge.bullz.com product to the newly launched bullz.io platform. The BULLZ Challenge Launchpad is designed to enable Web3 projects and creators to distribute tokens and NFTs in exchange for community-driven creative contributions. This integration aims to replace traditional online advertising models with user-generated marketing solutions that offer value and social capital for advertisers.

Benefits of the WOM Protocol

The WOM Protocol is designed to connect advertisers with creators, rewarding word-of-mouth recommendations. It ensures credibility and authenticity in advertising by aligning the interests of creators, brands, and platforms. The protocol's "to-earn" tokenomics model is based on natural user behavior, with billions of recommendations made daily. In 2022 alone, WOM processed over 27 million transactions, showcasing its robust and tested infrastructure.

Impact on Web3 Marketing Landscape

Web3 platforms like WOM are revolutionizing the digital advertising landscape by enhancing data autonomy, content ownership, and monetization opportunities. By integrating Venom's advanced blockchain capabilities, WOM aims to establish a transparent and equitable advertising ecosystem. This collaboration not only supports startups in a regulated environment but also focuses on technological advancements in the MENA region.

Venom Foundation's Role

Venom Foundation contributes essential infrastructure to ensure startups can thrive in a scalable and decentralized environment. Using sharding technology, the Venom blockchain maintains scalability and security, crucial for supporting the growth and success of innovative Web3 solutions like WOM Protocol's BULLZ product range.

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