Visa Eyes Digital Wallet Expansion and Metaverse Exploration

Visa files trademark applications for digital wallet services and metaverse-related activities, signaling a potential strategic shift into crypto and virtual environments.

Published on 2022-10-27

Visa Explores Digital Wallet Services

Major credit card company Visa (NYSE:V) has filed two trademark applications, indicating potential plans to launch digital wallet services. The applications, submitted to the United States Patent and Trademark Office on October 22, suggest the company may be preparing to offer software for managing crypto assets and nonfungible tokens (NFTs). The proposed services include viewing, storing, trading, sending, receiving, and exchanging digital assets, positioning Visa to enter the growing cryptocurrency market.

Metaverse Ambitions Revealed

The filings also hint at Visa's interest in the metaverse, with plans to utilize its brand in virtual environments. These environments would allow users to interact for recreational, leisure, or entertainment purposes, signaling a strategic move to capitalize on the rising popularity of virtual worlds and immersive experiences. This potential expansion underscores Visa's efforts to adapt to emerging technologies and remain competitive in the evolving digital landscape.

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