Valhalla's Strategic Ad Campaign in the English Premier League
Valhalla's Major EPL Ad Campaign
Valhalla, an innovative PlayToEarn MMORPG by Floki, is spearheading a significant advertising campaign throughout the 2024-25 English Premier League (EPL) season. Recognized as the world's most popular sporting league, the EPL attracts a vast global audience, making it an ideal platform for Valhalla's brand expansion.
Unmatched Global Reach
The EPL's immense reach is undeniable, broadcasting to 712 million households across 190 countries. It captures the attention of 2.01 billion viewers of live matches and 1.22 billion for highlights and non-live content. Valhalla's campaign leverages LED perimeter boards during live games to maximize exposure, reaching over 200 million people globally with approximately 1.2 billion impressions.
Strategic Visibility
Valhalla's ads are strategically placed for optimal visibility, ensuring they are prominently featured across multiple platforms, including broadcast and social media. The full TV-facing ad system guarantees significant on-screen time, with each minute of ad delivery translating to substantial global visibility.
Extensive Campaign Highlights
The campaign covers 100 minutes of ad time through the season, with at least 40% of inventory shown during matches featuring top clubs. This initiative is expected to deliver nearly 440 hours of total on-screen duration, with significant impressions across Europe, Asia, Oceania, and Africa.
Broad Media Coverage
Valhalla's campaign will be showcased on leading broadcasters like Sky Sports, TNT, Amazon Prime, BBC, NBC Sports, and many more, ensuring extensive visibility and engagement. The strategic placement and creative flexibility of ads will enhance brand credibility and engagement.
About Valhalla and Floki
Valhalla offers a unique MMORPG experience based on Norse mythology, where players interact with creatures known as Veras. Floki, the cryptocurrency behind Valhalla, aims to become globally recognized, focusing on utility and community-driven growth. With over 490,000 holders, Floki continues to expand its influence through strategic marketing partnerships.
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