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Valhalla Partners with Sunderland AFC for 24/25 Season

Valhalla announces partnership with Sunderland AFC, gaining significant brand exposure through sponsorship and digital advertising for the 24/25 season
Published on 2024-08-09

Valhalla's Strategic Partnership with Sunderland AFC

Valhalla has entered into a significant partnership with Sunderland AFC for the 24/25 football season, marked by a prominent back-of-shirt sponsorship. This collaboration promises extensive brand exposure through various advertising platforms.

Sponsorship and Advertising Opportunities

The partnership includes numerous advertising opportunities:

  • In-Game and Pitchside Exposure: Valhalla will benefit from four minutes of pitchside LED displays at all home league matches.
  • Interview and Press Conference Presence: The brand will be featured on interview backdrops at The Academy of Light and in the tunnel and post-game press conferences at The Stadium of Light.
  • Static and Online Advertising: A static pitch-facing perimeter advertising site and extensive online advertising at SAFC.COM are part of the package.
  • Social Media Engagement: Valhalla will be integrated into Sunderland's “Goal of The Month” social media features and other promotional posts.

Global Brand Exposure

This partnership ensures Valhalla a broad global audience. Sunderland AFC's matches are broadcast on major networks like Sky, ITV, and ESPN, reaching a TV audience of over 21 million and spanning over 4.5 thousand broadcast hours. The club also boasts over 4 million followers across social platforms, enhancing Valhalla's digital presence significantly.

About Sunderland AFC

With a rich history and multiple prestigious honors, Sunderland AFC is a renowned English football club. Established in 1879, the club has a dedicated fan base and a competitive legacy, having won the FA Cup twice and six league titles.

About Valhalla

Valhalla offers a unique MMORPG experience inspired by Norse mythology. Players engage in creature collection, trading, and battles, all within a vibrant open-world setting. The game focuses on community-driven interactions and strategic gameplay.

About Floki

Floki is a prominent cryptocurrency within the Floki Ecosystem, aiming to be globally recognized through utility, philanthropy, and marketing efforts. It is widely held and features a robust brand presence across various platforms.

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