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Valhalla Partners with Mall of the Emirates for Strategic Campaign

Valhalla launches its branding campaign at Mall of the Emirates, targeting the growing crypto market in Dubai and the UAE.
Published on 2024-11-13

Valhalla's Strategic Expansion in Dubai

Valhalla, a PlayToEarn MMORPG blockchain game by Floki, has announced a significant partnership with Dubai's Mall of the Emirates. This collaboration marks a milestone in Valhalla's global outreach, with its branding displayed across 93 screens in the mall from November 15 to December 12. Positioned in one of the world's most prestigious shopping destinations, this campaign aims to engage a wide and diverse audience.

Mall of the Emirates: A Prime Venue

Mall of the Emirates, located on Sheikh Zayed Road, is an iconic landmark in Dubai, attracting millions of visitors annually. With a daily footfall of approximately 111,500 people, it provides Valhalla an unparalleled opportunity to reach both local and international audiences. The mall features over 630 retail outlets, luxury stores, and popular attractions like Ski Dubai and VOX Cinemas, making it a top destination for residents and tourists alike.

Targeting the UAE's Crypto Market

Valhalla's campaign is strategically timed to tap into the UAE's burgeoning crypto market. Despite its relatively small population, the UAE ranks as the third-largest crypto economy in the MENA region, with substantial growth in crypto transactions. Initiatives like the Dubai International Financial Centre and Virtual Asset Regulatory Authority have positioned Dubai as a global crypto hub, attracting major players and startups.

Aligning with Dubai's Crypto Momentum

By showcasing its brand at the bustling Mall of the Emirates, Valhalla aligns with Dubai's rapid evolution in the crypto space. This initiative follows a recent campaign at WAFI Mall, part of Floki’s broader strategy to establish a dominant presence in the Dubai crypto scene.

About Valhalla and Floki

Valhalla offers a blockchain-based MMORPG experience inspired by Norse mythology, featuring a player-driven economy and dynamic combat. Floki, the cryptocurrency behind Valhalla, focuses on utility, community, and strategic marketing, aiming to become a globally recognized currency with a strong brand presence.

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