Upland Expands Metaverse to Ethereum via Gala Games Collaboration

Upland's Blockchain Expansion

Upland, a digital property metaverse based on the EOS blockchain, is extending its reach to the Ethereum blockchain through a collaboration with Gala Games. This partnership aims to foster an open metaverse by enabling interoperability of assets between the two platforms. VOX, a subsidiary of Gala Games, marks Upland's initial partnership on Ethereum, promising a seamless interconnection of their communities through exclusive events, competitions, and collectibles.

Building Bridges in the Metaverse

As the largest city-building and property-trading metaverse platform, Upland seeks to expand its presence in Web 3.0 by collaborating with like-minded platforms. The collaboration with Gala Games is driven by a shared vision of preserving digital ownership and co-building within each other's metaverse. Recent achievements by Gala Games, including the release of the DreamWorks Animation Trolls VOX collection and the first blockchain game on Epic Store, highlight their innovative momentum.

Key Metaverse Enhancements

Significant upgrades accompany this partnership:

• Integration of VOXs, exclusive NFT collections native to the VOXverse, into the Upland ecosystem via the Upland NFT portal.
• Establishment of Upland headquarters in the VOXverse, alongside metaverse buildings, stores, and developer shops.
• Exclusive engagements for the VOX community within the Upland metaverse, including treasure hunts, car races, and city openings.
• Collaborative activities like the joint construction of sports stadiums.
• Integration of VOX Odyssey, a text-based adventure game, into the Upland Discord.

Leadership Perspectives

James Olden, Gala's Chief Strategy Officer, and Idan Zuckerman, Upland's Co-Founder, express enthusiasm for bridging communities and promoting true interoperability. Both leaders emphasize the shared vision of creating an interconnected metaverse, highlighting the importance of collaboration for the future success of an open metaverse.

Considerations and Future Outlook

While the VOXverse remains under development, this partnership signifies a critical step towards enhanced utility for the VOX community within the Upland metaverse. The collaboration underscores a commitment to fostering a healthy metaverse environment through strategic partnerships and interoperability.