Upbit Partners with S.S.C. Napoli in Strategic Sports Collaboration

Upbit and S.S.C. Napoli Partnership

Upbit, a major cryptocurrency exchange in South Korea, has partnered with S.S.C. Napoli, a renowned Italian soccer club. This collaboration marks Upbit as the back-of-shirt and crypto exchange partner for Napoli, placing its logo prominently on the team’s jerseys during Serie A, friendlies, and Coppa Italia matches. The jerseys will make their debut in the upcoming match against Inter Milan.

Expanding Global Reach

The partnership designates Upbit as Napoli’s official global crypto-exchange partner for the 2022/23 and 2023/24 seasons. Napoli, currently leading Serie A and undefeated at home, presents an excellent opportunity for Upbit to enhance its international brand visibility. This collaboration is particularly significant as the crypto market experiences a downturn, with many providers withdrawing from sports sponsorships.

Revival of Crypto-Sports Sponsorships

This deal signifies a potential revival of crypto-sports partnerships, which have been impacted by the bear market and the FTX collapse. Despite these challenges, Upbit and Napoli's collaboration emphasizes optimism and potential for future engagements.

Implications for South Korean Soccer Fans

The partnership may boost support for Napoli in South Korea, especially with the presence of Kim Min-Jae, a celebrated player in the team. This strategic alliance not only strengthens Upbit's international branding but also taps into the growing soccer fanbase in South Korea.

Strategic Importance

For Upbit, aligning with a successful soccer club like Napoli is a strategic move to expand its global influence and brand recognition. Leveraging Napoli's strong performance and popularity, Upbit aims to enhance its presence in the international crypto market.