Ubisoft Expands Into NFT Gaming With Cronos Partnership
Ubisoft's Strategic Move Into Blockchain Gaming
Ubisoft, renowned for gaming franchises such as Just Dance and Assassin’s Creed, is deepening its involvement in the NFT gaming industry. The company has partnered with Cronos, a prominent blockchain network, to further expand its footprint. Through this collaboration, Ubisoft will operate a validator node on the Cronos network. This role involves producing and verifying new blocks, which is crucial for enhancing the network's decentralization.
Enhancing Blockchain Decentralization
Joining 27 other blockchain validators, including notable names like Crypto.com and Blockdaemon, Ubisoft's move is set to fortify the decentralization of the Cronos network. Decentralization remains a pivotal feature for blockchain systems, ensuring security and resilience.
Advancing Blockchain Gaming
Cronos Labs, the entity behind the Cronos network, values Ubisoft's expertise, especially from its Strategic Innovation Lab, to propel blockchain gaming forward. Ubisoft's prior mentorship in the Cronos Accelerator Program back in 2022 underscores its commitment to this burgeoning sector.
A Broader Strategy in NFT Gaming
Ubisoft is actively expanding its reach in the NFT gaming domain. Beyond this partnership, the company has been prototyping and launching blockchain-based games, investing strategically in NFT projects, and supporting various platforms. In 2021, it made headlines by integrating in-game NFT items on the Tezos blockchain in its Ghost Recon: Breakpoint PC game. However, this move faced criticism from traditional gaming fans.
Historical Engagement With Blockchain
Ubisoft's foray into blockchain technology dates back to 2018 with experiments like the Minecraft-like HashCraft prototype. Despite its non-release, the company has continued its exploration into NFT-based projects, including collaborations with games such as Sorare and The Sandbox. Additionally, Ubisoft supports blockchain ecosystems like Tezos and Hedera by running validators and expresses interest in NFT games like Axie Infinity and the crypto gaming marketplace Ultra.
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