Trump and Melania Memecoins Gain Traction as Payment Methods

TRUMP and MELANIA Memecoins Enter the Payment Space

The TRUMP and MELANIA memecoins, initially launched as collectibles, are now being accepted as payment methods in select Trump-branded stores and websites. This marks a significant step in demonstrating their real-world utility beyond their initial purpose as novelty tokens.

Integration with Trump-Branded Stores

Websites such as GetTrumpFragrances.com and GetTrumpSneakers.com, operating under CIC Ventures, now accept TRUMP and MELANIA tokens alongside bitcoin and credit cards. These sites utilize Solana Pay for transactions, enabling compatibility with other Solana-based tokens like SOL, USDC, BONK, and WIF. However, GetTrumpWatches.com has not yet adopted these memecoins, continuing to accept only bitcoin and fiat currencies.

Expansion into Travel Bookings

The crypto-native travel platform Travala has also integrated TRUMP token payments, allowing users to book hotels, flights, and activities worldwide. This move aims to attract a broader audience of cryptocurrency users, further legitimizing the token's practical applications.

Market Performance and Reception

The TRUMP memecoin, launched at the Crypto Ball in Washington, initially saw a valuation surge, reaching a fully diluted market cap of over $75 billion. However, the subsequent release of the MELANIA memecoin caused a 50% correction in TRUMP's value. Currently, TRUMP trades at $27.41 with a market cap of $5.5 billion, while MELANIA is priced at $2.25 with a market cap of $338 million.

Insights and Implications

President Trump has distanced himself from the project, stating he has limited knowledge of its operations despite its success. Analysts at Bernstein have described the launch as a "paradigm shift," signaling a new era where crypto is embraced as a tool for mass engagement. This development highlights the growing intersection of cryptocurrency and mainstream commerce.