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STEPN GO and adidas Unveil Co-Branded Running Shoes

Discover the collaboration between STEPN GO and adidas, featuring limited-edition Ultraboost 5 running shoes that blend digital and physical experiences.
Published on 2024-12-05

Exciting Collaboration Between STEPN GO and adidas

Sydney, Australia witnessed a groundbreaking collaboration between social-lifestyle app STEPN GO and global sporting giant adidas. The partnership has unveiled the first-ever STEPN GO x adidas co-branded physical running shoes, marking a significant development in their alliance. This follows the earlier release of STEPN GO x adidas Genesis NFT Sneakers, expanding from digital to physical realms.

Launch of Limited-Edition Ultraboost 5

Starting December 13, a limited-edition collection of 1,200 adidas Ultraboost 5 running shoes will be available exclusively on the MOOAR marketplace. This initiative targets holders of STEPN and STEPN GO x adidas Genesis Sneakers, emphasizing adidas' commitment to innovation and physical activity.

Unique Features and Opportunities

The STEPN GO x adidas Ultraboost 5 shoes merge adidas' cutting-edge performance with STEPN GO's active lifestyle ethos. The launch features four limited edition co-branded styles, with colors randomly assigned to winners, adding a surprise element. Raffles for the shoes occur between December 13 and December 17, with opportunities for broader participation through contests and exclusive raffles.

Integrating Fitness and Technology

This collaboration highlights STEPN GO's innovative approach to fitness technology, integrating digital and physical experiences. The partnership underscores STEPN GO's impact as a leader in the Web3 ecosystem, showcasing the potential of merging fitness with digital assets.

About STEPN GO and adidas

STEPN GO, a move-and-earn platform, incentivizes exercise through rewards, promoting both physical activity and social connections. adidas, a leader in the sporting goods industry, continues to push boundaries in innovation and collaboration.

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