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Nissan Enters Web 3.0 with NFT Car Launch in Torque Drift 2

Nissan partners with Grease Monkey Games to bring its iconic cars as NFTs in the upcoming blockchain game Torque Drift 2, marking a significant step into Web 3.0.
Published on 2022-10-27

Nissan's Web 3.0 Debut with Grease Monkey Games

Nissan has officially entered the Web 3.0 space through a collaboration with Grease Monkey Games, a subsidiary of Animoca Brands. This partnership will feature Nissan's vehicles as playable NFTs in the upcoming motorsport game Torque Drift 2. The game will include licensed NFTs from Nissan, NISMO, Infiniti, and Datsun, offering players a unique Web 3.0 experience.

Details of the Collaboration

  • Game Overview: Torque Drift 2 is a Play-to-Earn (P2E) game developed by Grease Monkey Games. It will be part of Animoca Brands' REVV Motorsport ecosystem, expanding Nissan's presence in the Web 3.0 space.
  • NFT Collection: Over the next 12 months, 15 unique Nissan models will be released as NFTs. The initial launch features five variants of the 180SX, including the Sil80, and seven variants of the 370z, including the 50th-anniversary edition.
  • Blockchain Technology: The game is built on Polygon, a climate-friendly blockchain, aligning with environmental sustainability goals.
  • Accuracy and Detail: Nissan will provide Grease Monkey Games with 3D renders and specifications to ensure the NFTs accurately represent real-world models.

Industry Significance

Nissan follows in the footsteps of Ford, which has also filed trademark applications for Web 3.0 initiatives. This move underscores the growing trend of major automakers embracing blockchain and NFT technology to enhance brand engagement and explore new revenue streams.

Expert Insights

  • Urvit Goel, head of global games business development at Polygon Studios, praised Nissan's entry into Web 3.0, calling Torque Drift 2 one of the most significant implementations of blockchain and NFT technology by a global brand.
  • Arran Potter, founder of Grease Monkey Games, highlighted Nissan's legacy in motorsports and expressed commitment to preserving this heritage through the game.

Release and Challenges

While Torque Drift 2 was initially expected to launch in 2024, recent delays have raised questions about the release timeline. Despite these challenges, the collaboration is seen as a milestone in Web 3.0 adoption, offering authentic collectibles and enhancing the game's ecosystem.

Why This Matters

Nissan's partnership with Animoca Brands and Grease Monkey Games is a landmark moment for Web 3.0. It not only validates the potential of blockchain gaming but also signals a broader shift in how major brands are preparing for future digital engagement. This initiative could pave the way for mass adoption of Web 3.0 technologies across industries.

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