Nike and RTFKT Unveil First Physical Web3 Sneaker

Nike's Entry into Web3 Fashion

Nike's subsidiary, RTFKT, is set to launch its inaugural physical Web3 sneaker, the Cryptokicks iRL. This innovative product is a fusion of physical and digital elements, drawing inspiration from the iconic Nike Mag. With advanced features such as walking detection, gesture control, wireless charging, auto-lacing, and haptic feedback, these sneakers represent a significant step forward in footwear technology.

Cryptokicks iRL Features and Availability

The Cryptokicks iRL are designed to seamlessly integrate into the Web3 ecosystem. They come equipped with enhanced lighting and a Move-to-Earn feature, appealing to tech-savvy sneaker enthusiasts. Limited to 19,000 pairs, the sneakers are available in four colors: Stone, Ice, Blackout, and Space Matter. To purchase, enthusiasts must register on RTFKT's platform and connect their crypto wallets. The registration opens on December 7th, 2022, with a requirement of at least 0.5 Ethereum (ETH).

Exclusive Minting for NFT Holders

For holders of Lace Engine NFTs, a private mint is set for December 12th, 2022. This exclusive access allows NFT holders to purchase the sneakers before they become available to the general public. Each pair of physical sneakers will feature RTFKT’s WM Chip, which links the physical shoe to its digital counterpart through the RTFKT mobile app.

Limited Availability and Community Reaction

Despite the excitement surrounding the release, the sneakers will not be shipped outside the U.S., sparking disappointment among international buyers. Many crypto enthusiasts had already invested in NFTs to receive discounts on these sneakers, only to find they were not eligible for overseas delivery.

Nike's Impact on Web3 Fashion

Nike continues to lead in the Web3 fashion space, generating substantial revenue through its NFT collections. As a major player, Nike's ventures into digital wearables highlight the growing intersection between technology and fashion. This trend is mirrored by other brands, such as Adidas, which recently launched its first digital wearables collection.

By embracing Web3 innovations, Nike and RTFKT are setting the standard for the future of fashion in the digital age, merging traditional craftsmanship with cutting-edge technology.