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MicroStrategy's Bitcoin Holdings Surge Past $102.5 Billion in Unrealized Profits

MicroStrategy's aggressive Bitcoin accumulation strategy under Michael Saylor yields record profits as BTC prices soar.
Published on 2025-03-24

MicroStrategy's Bitcoin Holdings Hit New Heights

MicroStrategy's Bitcoin holdings have reached unprecedented levels, with total unrealized profits exceeding $102.5 billion. The company's nearly 500,000 BTC, acquired at an average cost of $66,384, are now valued at over $87,000 per BTC, reflecting a significant return on investment. This surge in value comes amid Bitcoin's recent bull run, which saw prices climb from under $30,000 in early 2023 to new highs in Q1 2025.

A Mixed Bag of Gains and Losses

While the overall portfolio reflects a 31.74% increase in value since inception, recent high-volume purchases made in late 2024 and early 2025 are still underwater. For instance, a January 2025 purchase of 10,107 BTC at $105,596 per coin currently shows a 19.74% loss, while a February 2025 acquisition of over 20,000 BTC at $97,514 per coin is down 10.65%.

Long-Term Strategy Pays Off

Despite short-term losses, MicroStrategy's long-term approach of dollar-cost averaging during market dips is proving successful. Purchases made between 2020 and 2022 at prices under $30,000 and $40,000 now drive significant gains, aligning with Michael Saylor's belief in Bitcoin as a strategic treasury asset. The company's unwavering accumulation strategy has positioned it as a leader in the institutional Bitcoin space, with over $10 billion in unrealized gains.

As Bitcoin's supply constraints and growing ETF inflows bolster its value, MicroStrategy's bet on the digital asset continues to strengthen its position in the market.

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