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Mask Network Acquires Pawoo.net to Enhance Decentralized Social Media

Mask Network's acquisition of Pawoo.net marks a significant step towards building a decentralized social media ecosystem amid Twitter's turmoil.
Published on 2022-12-21

Mask Network's Strategic Acquisition

Mask Network, a Web3 social media company, has acquired Pawoo.net, a Mastodon instance with 800,000 users. This move is seen as a milestone in establishing a decentralized social media network. The acquisition comes at a critical time as Twitter faces increasing criticism from the crypto community, potentially opening the door for competitors.

Pawoo.net's Role in Decentralization

Pawoo.net, one of the largest instances within the decentralized social network Mastodon, is now under the ownership of The Social Coop Limited, linked to Mask Network. Despite the ownership change, Pawoo.net's users will not experience immediate changes. This acquisition reinforces Mask Network's commitment to creating a decentralized social network and promoting a free, open internet.

The Rise of Decentralized Alternatives

As Twitter faces scrutiny, Mastodon emerges as a viable decentralized alternative, attracting users seeking autonomy and self-control. Since Elon Musk's acquisition of Twitter, Mastodon has seen significant growth, gaining over two million users. Its interface and functionality are similar to Twitter's, making it an attractive option for those disillusioned with traditional platforms.

Understanding Mastodon's Unique Structure

Mastodon operates on federated servers using open-source software, allowing users to interact across different servers without needing centralized platforms like Twitter or Facebook. Users can create their own servers, or "instances," to foster unique communities with specific rules. Pawoo.net is among these instances, highlighting the flexibility and user-centric nature of Mastodon.

Challenges and Opportunities Ahead

Despite its growth, decentralized social media platforms like Mastodon face challenges, particularly in monetization. However, Mask Network's acquisition of Pawoo.net suggests a commitment to overcoming these hurdles. This development represents a potential shift towards more user-friendly and decentralized social media experiences, testing their ability to compete with established Web2 platforms.

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