Macy's Raises $4.8 Million for Youth Mentorship Through Metaverse Campaign

Macy's Metaverse Fundraising Success

Macy's has successfully raised over $4.8 million through its Thanksgiving in Metaverse campaign, supporting Big Brothers Big Sisters of America (BBBSA) during National Mentoring Month. This initiative is part of Macy's Mission Every One, a social purpose platform aimed at creating brighter futures for youth. The campaign marks the beginning of a multi-year partnership with BBBSA, furthering Macy’s commitment to community empowerment.

Expanding Mentorship Across the Nation

Throughout November and December 2022, Macy’s customers contributed by rounding up in-store purchases and making online donations. The funds raised will expand BBBSA’s mentoring model, impacting over 5,000 communities across all 50 states. This initiative aligns with Macy’s goal to foster curiosity and confidence in young leaders, maintaining a heritage of corporate citizenship while promoting societal change.

Innovating with Web3 Technology

In addition to traditional fundraising, Macy’s embraced Web3 technology by integrating its iconic Thanksgiving Day Parade into the metaverse. NFT collectors participated by minting virtual gallery passes, with proceeds benefiting BBBSA. This innovative approach highlights Macy’s endeavor to leverage metaverse platforms to engage the Web3 community for meaningful causes.

Continuing Commitment to Community Impact

Macy’s continues to demonstrate its commitment to social change, pledging to raise over $125 million by 2025 for nonprofits with similar missions. The retailer’s venture into the metaverse and Web3 is a testament to its forward-thinking approach to corporate responsibility and philanthropy. As Macy's explores these digital landscapes, it sets a precedent for mainstream companies using technology to support charitable efforts.