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Jan-navi Mahjong Online Leverages Web3 for Global Expansion

Jan-navi Mahjong Online partners with Helika Accelerate to expand globally and promote e-sports through Web3 technology and the JN Token.
Published on 2024-06-03

Global Expansion through Web3

Jan-navi Mahjong Online, a well-established game with nearly two decades of history, has been chosen as the first Japanese project for the Helika Accelerate program. This $50 million initiative supports the expansion of games into global markets using Web3 technology. Helika's backing is pivotal for Jan-navi as it aims to broaden the global mahjong community and promote the game as an e-sport.

Helika Accelerate Program

Helika Accelerate offers a comprehensive solution, integrating analysis tools for both Web3 and traditional games. With partnerships with leading venture capitals, the program provides support in areas like tokenomics, chain selection, and AI game management. Participating companies can leverage data analysis to enhance game design and user engagement.

Promoting Mahjong as an E-sport

Jan-navi is committed to promoting mahjong as a global e-sport. In 2024, they introduced the JN Token, a sponsorship token designed to connect the global community of approximately 700 million mahjong players. This initiative lowers barriers for tournament entry and fosters the growth of e-sports. Moreover, Jan-navi plans to expand further using funds from Helika.

Technological Integration

The JN Token will be launched on Arbitrum Orbit, enabling efficient transactions and integration with both online and offline gameplay. This architecture supports seamless user experiences and low-cost transactions, essential for expanding real mahjong parlors' integration with digital platforms.

Data-Driven Insights

Using Helika's advanced data tools, Jan-navi transforms player data into valuable insights. This approach allows for personalized marketing campaigns, enhancing user engagement. Jointly operated by Winlight Co., Ltd. and Metastar Hong Kong, Jan-navi continues to adapt to Web3, aiming for a wider global reach.

Strategic Partnerships

Helika's collaboration with Jan-navi marks a significant milestone in entering the Japanese market. Both companies aim to evolve mahjong into a communication tool through Web3 technology. The decentralization of e-sports sponsorship via the JN Token is a key focus, promoting mahjong as an e-sport globally.

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