Insights from Paribu's 2024 Cryptocurrency Survey
Overview of Cryptocurrency Awareness in Türkiye
Paribu's 2024 Cryptocurrency Awareness and Perception Survey, conducted with the FutureBright Group, offers comprehensive insights into Türkiye's cryptocurrency landscape. This extensive study reveals the evolving dynamics of cryptocurrency recognition, trading behaviors, and technological familiarity.
Cryptocurrency Awareness and Trading Preferences
Türkiye's cryptocurrency awareness remains impressively high at 99%, a substantial increase from 16% in 2020. The number of active traders has slightly risen to 27%. Bitcoin continues to dominate trading preferences with a 70% share, followed by Ethereum at 29%. Notably, short-term trading is predominant, driven by rapid transaction capabilities and ease of storage and transfer. The survey highlights that a third of respondents associate cryptocurrency with virtual money, while 20% think of Bitcoin first.
Information Sources and Investment Trends
Social media emerges as the leading source of market information for 63% of traders, with cryptocurrency trading platforms following closely at 50%. Investment preferences have shifted, with gold being the most trusted asset at 90%. Cryptocurrencies, however, remain a popular choice, ranking third at 29%.
Blockchain Technology Awareness
Despite a slight increase in awareness, blockchain technology remains unfamiliar to many, with 72% of respondents unaware of it. However, cryptocurrency wallets are the most recognized blockchain-related concept. Awareness of terms like staking, burning, and seed phrases remains low.
Demographic Trends in Cryptocurrency Trading
The survey highlights a rising trend in male trading activity, with 31% of men involved compared to 21% of women. The age group of 25-44 shows the highest trading activity, and university graduates have seen a notable increase in trading participation. The average age of a cryptocurrency trader is 34.7 years.
These findings provide valuable insights into the cryptocurrency ecosystem in Türkiye, illustrating trends and identifying areas for growth and development.
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