Floki Partners with Kings World Cup Nations to Boost Global Presence
Floki's Global Expansion through Sports Collaboration
Floki has announced a strategic partnership with the Kings World Cup Nations, a tournament that uniquely combines traditional football with Esports. This collaboration marks a significant step in Floki's global expansion efforts, building on its previous success with Kings League Infojobs in Spain.
Kings World Cup Nations: A Unique Football-Esports Event
The Kings World Cup Nations, created by Gerard Piqué, is set to feature 16 national teams competing in a 7-a-side format. This tournament merges competitive football with digital entertainment, taking place from January 1 to 12, 2025, in Italy, with the final at Allianz Stadium, Torino. The event promises to draw international attention, featuring renowned players and celebrities like Mario Götze, Jake Paul, and Iker Casillas.
Extensive Exposure for Floki
Floki will gain significant visibility throughout the tournament with premium LED match board displays, backdrop and overlay banners, commentator mentions, and exclusive sponsorship of matchday results on platforms like X and Instagram. This partnership also grants Floki VIP access, facilitating promotional activities for its community.
Anticipated Audience Reach
The tournament is projected to generate 600 million video views and 20 million hours of watch time across major platforms such as Twitch, YouTube, X, and TikTok.
Floki: A Community-Centric Cryptocurrency
Floki positions itself as a people's cryptocurrency, focusing on utility and community engagement. With over 490,000 global holders, the brand aims to become a leading cryptocurrency worldwide. This partnership with Kings World Cup Nations underscores Floki’s commitment to innovation and strategic marketing.
For more information about Floki and its initiatives, visit floki.com.
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