Doritos Recreates Iconic Super Bowl Ad in the Metaverse

Doritos Enters the Metaverse

Doritos is making history by becoming the first brand to recreate its Super Bowl commercial within the Decentraland metaverse. This innovative move integrates their latest campaign, “Try Another Angle,” featuring music stars Jack Harlow, Missy Elliot, and Elton John. The campaign utilizes triangle-shaped instruments to inspire originality in music, aligning with the brand’s signature shape.

Interactive Fan Experience

The Doritos Triangle Studio in Decentraland offers fans a unique opportunity to produce and record their beats. Participants can compete for prizes, including digital collectibles valued over $20,000. This immersive experience includes mini-games, virtual interactions, and snacks, all in a creative triangle-themed environment.

Engaging with Iconic Talent

Doritos’ collaboration with popular artists underscores its tradition of delivering memorable Super Bowl commercials. By leveraging music as a central theme, the brand aims to inspire fans to explore new creative angles, both in the physical and digital realms.

Metaverse Marketing Strategy

Despite the Super Bowl's ban on crypto advertisements following the FTX collapse, Doritos’ venture into the metaverse marks a significant step for Web3 marketing. This strategy not only engages Doritos fans but also introduces a portion of the Super Bowl’s massive audience to the metaverse, potentially encouraging wider adoption of Web3 technologies.

The Future of Advertising

With the Super Bowl's high advertising costs, Doritos’ metaverse initiative presents an alternative approach to reaching a global audience. By offering an interactive digital experience, Doritos sets a precedent for future brand engagements in virtual spaces, reflecting the evolving landscape of advertising and fan interaction.