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Boyaa Interactive's Bold Move into Cryptocurrency Investments

Boyaa Interactive announces a $100 million investment in digital assets, focusing on Bitcoin and Ethereum.
Published on 2023-11-14

Boyaa Interactive's Cryptocurrency Strategy

Boyaa Interactive, a prominent gaming company, is making headlines with its ambitious plan to invest $100 million in digital assets. This move marks a significant shift in the company's asset allocation strategy as it seeks to diversify and expand its business operations.

Investment Breakdown

The company plans to allocate $90 million towards acquiring Bitcoin and Ethereum, two of the most prominent cryptocurrencies. An additional $10 million is set aside for stablecoins, specifically Tether and USD Coin. These transactions will be conducted through HashKey Exchange, which is regulated by the Hong Kong Securities and Futures Commission.

Expansion of Initial Plans

This new investment proposal is a substantial increase from the previously approved $5 million investment in Bitcoin and Ethereum announced in August 2023. The decision reflects Boyaa Interactive's growing confidence in the cryptocurrency market.

Shareholder Approval and Future Plans

Pending shareholder approval, the investment is expected to be executed within the next year. A detailed circular outlining the investment strategy will be sent to shareholders by the end of November, providing comprehensive insights into the plan.

Industry Context

Boyaa Interactive's foray into cryptocurrencies contrasts with other software companies, like Meitu, which recently announced plans to divest their cryptocurrency holdings. This bold move by Boyaa highlights its strategic pivot and commitment to leveraging digital assets for future growth.

Market observers and investors are keenly anticipating further details on the company's cryptocurrency investment strategy, which will be unveiled following shareholder consent at the end of November.

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