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Binance Expands into Japan with Sakura Exchange Acquisition

Binance enters the Japanese market by acquiring Sakura Exchange BitCoin, aligning with Japan's crypto-friendly policies.
Published on 2022-11-30

Binance's Strategic Move into Japan

Binance has re-entered the Japanese cryptocurrency market by acquiring Sakura Exchange BitCoin (SEBC). This marks Binance's first business presence in Japan since 2018, aligning with the nation's push for a more crypto-friendly environment. The acquisition follows Japan's announcement of plans to enhance its digital asset ecosystem, reflecting the country's progressive stance towards cryptocurrency regulations.

Global Expansion Amidst Market Challenges

Despite the bear market of 2022, Binance, led by CEO Changpeng Zhao, continues its global expansion. The acquisition of SEBC adds to Binance's growing list of global authorizations, including countries like France, Italy, and Spain. The SEBC acquisition represents Binance's strategic entry into East Asia, leveraging Japan's supportive regulatory landscape.

SEBC's Regulatory Milestone

SEBC, operational since 2017, recently received a license from the Japanese Financial Services Agency (JFSA). The platform supports various trading pairs, including BTC/JPY and ETH/JPY, enhancing Binance's service offerings in the region. This acquisition underscores Binance's commitment to complying with regional regulations while broadening its market reach.

Recent Investments and Future Plans

The acquisition of SEBC is part of Binance's broader investment strategy, marking the fourth such investment in a month. Binance Labs, the venture capital arm, announced significant investments in projects like the Ultimate Champions Web3 sports game platform and NGRAVE, a hardware cryptocurrency wallet manufacturer. Additionally, Binance has plans to acquire Voyager Digital, a defunct cryptocurrency lender, showcasing its aggressive growth strategy.

Impact on Japanese Users

Following the acquisition, Binance will no longer allow new Japanese users to register on its primary website. However, existing users will continue to have access to Binance's products and services. This strategic move allows Binance to focus on localized operations through SEBC, ensuring compliance with Japanese regulations and better serving its Japanese customer base.

The Significance of Japan's Crypto Regulations

Japan is recognized as one of the pioneering countries in establishing cryptocurrency trading regulations. The country's approach, though rigorous, has been well-received globally, with the G20 engaging Japan on setting global crypto guidelines. This environment presents a promising opportunity for Binance to expand its market share and influence within Japan's evolving digital asset landscape.

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