Bandai Namco Invests in Gangbusters to Develop Blockchain Social Games
Bandai Namco's Strategic Investment in Blockchain Gaming
Bandai Namco Entertainment, a leading Japanese video game publisher, has announced a substantial investment in Gangbusters Ltd., a UK-based studio known for developing blockchain social games. Through its "Bandai Namco Entertainment 021 Fund," the company will invest over 3 billion yen ($20.4 million) over three years, with annual installments of 1 billion yen ($6.8 million). This move underscores Bandai Namco's commitment to leveraging blockchain technology to create immersive social gaming experiences and strengthen connections with its global fanbase.
Gangbusters: A Pioneer in Blockchain Gaming
Gangbusters, founded in 2019 by Brandon Wu, Michael Cann, and Matthew Romaine, has gained recognition for its innovative approach to blockchain-based games. One of its notable titles, "BattleTabs," is a multiplayer strategy game accessible directly via web browsers. This investment highlights Bandai Namco's confidence in Gangbusters' ability to deliver engaging, community-driven gaming experiences.
Bandai Namco's Broader Investment Strategy
This investment is part of Bandai Namco's larger strategy to explore the metaverse and expand its intellectual property (IP) portfolio. The company's entertainment fund has previously supported notable projects such as Gaudiy Inc., Genies Inc., and double jump.tokyo Inc., demonstrating its proactive approach to innovation in the gaming and entertainment sectors.
The Competitive Landscape of Blockchain Gaming
The blockchain gaming market is highly competitive, with over 1,924 games listed on platforms like DappRadar as of October 2023. While Bandai Namco's investment in Gangbusters may not immediately yield a viral hit, it signals a strategic effort to foster innovation and improve game variety in the crypto gaming space.
Why This Investment Matters
Bandai Namco's foray into blockchain gaming represents a significant step forward for the industry. By supporting companies like Gangbusters, the publisher is paving the way for new ideas and technologies that could reshape the future of gaming. This investment not only reflects the growing potential of blockchain in entertainment but also highlights Bandai Namco's dedication to staying at the forefront of digital innovation.
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