Animoca Brands Invests in Passion Labs to Boost Web3 Transition in Japan

Animoca Brands Expands into Japan

Animoca Brands, through its strategic subsidiary, is making significant strides in the Japanese market. By investing in Passion Labs, the company is set to aid Japanese businesses in transitioning to Web3. This move is part of Animoca Brands’ broader strategy to expand its influence in the Web3 space within Japan.

Collaboration with Passion Labs

Passion Labs, despite its recent inception in 2022, has already established itself as a key player in the Asia-Pacific region. It provides analytical tools that empower both established and emerging luxury brands. The collaboration with Animoca Brands aims to leverage these tools to assist Japanese companies in adopting Web3 technologies.

Focus on Web3 Communities

A central aspect of this partnership is the creation of Web3 communities. Both companies are committed to facilitating the migration of traditional businesses into the Web3 ecosystem. This transition is expected to enhance the digital capabilities of luxury and automotive brands in Japan, offering new opportunities for growth and innovation.

Strategic Importance

The investment in Passion Labs is a strategic move by Animoca Brands to solidify its presence in Japan. By tapping into Passion Labs’ expertise, Animoca Brands aims to drive the adoption of Web3 among Japanese companies. This partnership underscores the growing importance of Web3 technologies in redefining business landscapes and community interactions.

This collaboration marks a significant step in Animoca Brands' efforts to lead the Web3 revolution in Japan, offering robust solutions for companies eager to embrace this new digital frontier.