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Animoca Brands Champions Creator Royalties with New NFT Licenses

Animoca Brands introduces NFT licenses to enforce creator royalties, addressing issues in the NFT marketplace.
Published on 2023-03-02

Introduction to NFT Licenses

Animoca Brands has taken a significant step in the NFT ecosystem by introducing NFT licenses specifically designed to enforce creator royalties. This move comes as a response to leading NFT marketplaces like Blur and OpenSea, which have been criticized for minimizing creator involvement in the royalty structure.

The Controversy Surrounding Creator Royalties

The debate over creator royalties has intensified, with many marketplaces opting to exclude these royalties from their fee structures. This trend has sparked concern among creators and advocates for their rights, leading Animoca Brands to spearhead efforts to protect these interests.

Animoca Brands’ Proactive Approach

At the forefront of this initiative is Yat Siu, the chairperson of Animoca Brands, who has been vocal about the importance of maintaining creator royalties. Recognizing the challenges faced by creators, Animoca Brands has launched NFT licenses that legally ensure the payment of royalties and uphold creators' rights.

The Impact of NFT Licenses

By implementing these licenses, Animoca Brands aims to set a precedent in the NFT industry, reinforcing the value of creators and their contributions. This initiative not only supports creators but also promotes a fair and sustainable ecosystem where artists and developers can thrive.

Conclusion

Animoca Brands' introduction of NFT licenses marks a pivotal moment in the NFT market, emphasizing the need for creator royalties. This action is a testament to the company's commitment to fostering a respectful and equitable environment for creators, setting a new standard for NFT marketplaces worldwide.

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