Animoca Brands and Coincheck Strengthen Partnership in the Metaverse

Animoca Brands and Coincheck Deepen Metaverse Partnership

Animoca Brands and Coincheck have announced a strategic partnership to strengthen their collaboration in the metaverse. This alliance aims to create immersive user experiences and foster vibrant communities within the blockchain-based metaverse ecosystem.

Roles and Responsibilities in the Partnership

Animoca Brands will focus on developing intellectual property (IP) and content, leveraging its expertise as a leading blockchain gaming producer. Coincheck will handle distribution and community development, particularly in the Japanese market.

NFT Projects Now Available on Coincheck

Two prominent NFT projects from Animoca Brands are now listed and traded on the Coincheck NFT marketplace:

• LAND NFTs: Developed by The Sandbox metaverse, these NFTs represent virtual land ownership.
• Otherdeed NFTs: Linked to Yuga Labs' Otherside metaverse project, these NFTs signify virtual real estate connected to the Bored Ape Yacht Club.

Strategic Vision and Market Impact

Kensuke Amo, Managing Executive Officer at Coincheck, emphasized the potential of this partnership to drive mass adoption of Web3 technologies. He highlighted Animoca Brands' innovative GameFi projects and Coincheck's role as a bridge to the Japanese market for both NFT and fungible token initiatives.

Recent Developments and Future Goals

Coincheck has already acquired Otherdeeds for Otherside and is developing a new metaverse city called "Oasis MARS." Animoca Brands continues to advance digital property rights and contribute to the open metaverse, with notable projects like REVV tokens and games such as The Sandbox and Crazy Defense Heroes.

This collaboration underscores the growing significance of partnerships in the metaverse and NFT space, aiming to accelerate the adoption and innovation of Web3 technologies.