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Aethir Revolutionizes Cloud Gaming with Decentralized Streaming Solution

Discover how Aethir’s decentralized cloud gaming infrastructure enhances user acquisition and reduces costs for gaming studios, as revealed in SuperScale’s latest case study.
Published on 2025-03-13

Cloud Streaming Transforms Gaming Distribution

Aethir, a pioneer in decentralized cloud gaming infrastructure, is transforming how gaming studios acquire users and retain revenue. Featured in a recent case study by SuperScale, a leader in gaming user acquisition, Aethir’s cloud streaming technology offers a scalable alternative to traditional app store distribution.

Key Benefits of Aethir’s Cloud Streaming

  • Reduced App Store Reliance: Bypass high service fees (up to 30% of revenue) by eliminating the need for app store downloads.
  • Lower User Acquisition Costs: Instant play functionality via social media or ads reduces friction, boosting conversion rates.
  • Expanded Accessibility: Enable gaming on PCs, mobile devices, and smart TVs without hardware limitations.
  • Direct Monetization: Implement subscription models, microtransactions, and in-game purchases independently of third-party fees.

Case Study Insights: Enhanced User Acquisition

SuperScale’s analysis of Aethir’s impact on user acquisition, using the mobile game Tiny Tower, revealed significant improvements in key metrics:

Phase 1: Conversion Rate Analysis

  • 43% more users chose instant play over downloads.
  • Click-through rates (CTR) increased by 35%.
  • Conversion rates were 45% higher for streaming compared to traditional methods.

Phase 2: ROAS and Engagement

  • 143% more users engaged with the "Stream Now" feature.
  • Day 7 ROAS increased by 75%.
  • Average revenue per user (ARPU) grew by 93%.
  • Session counts rose by 77%, with 26% longer session durations.
  • Day-one retention improved by 60%, and day-seven retention by 80%.

Target Applications for Aethir’s Technology

Aethir’s decentralized cloud streaming is ideal for:

  • Established publishers seeking direct traffic and optimized revenue models.
  • Live service and MMO games requiring cross-device accessibility.
  • Social and viral games benefiting from influencer-driven marketing.
  • Emerging markets where high-end hardware is scarce.

By enabling studios to bypass app store fees and reduce user acquisition costs, Aethir is paving the way for a more scalable and profitable future in cloud gaming. The full case study is available on Aethir’s website.

About Aethir

Aethir provides decentralized cloud computing solutions, focusing on efficient GPU distribution for enterprise applications. By moving away from centralized models, Aethir empowers businesses with scalable computational resources.

For more details, contact Aethir’s Marketing Director at diksha@aethir.com.

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